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The Future of Technology Adoption and the Impact of Transformation

One of the great challenges for many companies when it comes to technology and its impact on corporate transformation isn’t whether to invest in it, it’s how to get employees using it after that investment is made. People are creatures of habit, and we become comfortable with the platforms we’ve grown to love. And, considering the pace of change that’s occurring today when it comes to new platforms, devices, and apps, it can be hard sometimes to keep an open mind about new technologies—and even harder to integrate them into everyday work habits.

This isn’t just an issue for the rank and file. It’s an issue for companies from the top down. Remember when the character of Eduardo Savrin in “The Social Network” confessed to not knowing how to change his relationship status on Facebook even though he was the CFO…? We can giggle, but this is exactly what happened at corporations everywhere. If company leaders aren’t adopting the latest and greatest technology, how can they expect their employees to eagerly jump on board?

Why Adoption Isn’t Happening

Here’s the thing—in my opinion, adoption will be more important in the future, as technology’s shelf life continues to shorten. This means that companies must be proactively in front of the changing landscape of devices and application usage. They also need better education plans to help employees learn about new innovations and methods of adoption.

If not? Here’s the outcome: Employees attend easy, breezy, workshop-style training sessions, and then are left to their own devices. These workers don’t know how to incorporate what they’ve just learned into their established daily routines. They forget everything they learned and continue performing duties like they always did, using the tried and true apps and platforms they’ve come to love. Six months later, the C-Suite is shocked to discover that employees—who should be hips deep in the newest technology—are toiling away using an outdated system, and money is flying out the door.

To solve this learning gap, businesses need to focus on adoption efforts rather than just teaching efforts. While I think training employees on how to use devices is still important, it’s the actual implementation of the devices that’s being lost in the shuffle. On-demand learning, training, and user experience prioritization are going to be key when it comes to adopting new technology at an enterprise level.

To successfully navigate the wide world of constantly updating devices and applications, we need to implement solid education plans plus adoption techniques, as soon as the technology becomes publicly available. This combination ensures the people in your company will come out of the technological gate ready to go.

Build a Toolbox for Success

If you’re ready to build a transformed digital organization, armed with the capability to adopt the latest tech, employees must be given the tools needed to successfully adopt new technology. These include:

  • Innovative and user-friendly training programs.
  • Employee monitoring after new technology has been introduced.
  • Question-and-answer forums about the new technology through a shared space, like a virtual whiteboard or a collaboration application like Slack.
  • Top-down leadership—giving employees a role model to follow while trying to integrate the new technology.
  • Ensuring there’s follow-up employee progress so everyone is benefitting from the new technology, and no one is left behind.
  • Comprehensive plans outlining the ways in which the new technology will be used in the future.
  • Incentives for those who go the extra mile in the first legs of adoption, which can increase employee involvement and lead to better overall implementation.

Follow Up on Transformation

To improve business productivity, I believe new technology can’t simply be introduced and then forgotten. It must be constantly tweaked, reevaluated, and replaced as evolution in the space occurs. Adoption encouragement will always be a practice well worth your company’s time and collective energy, and will always result in positive ROI. Businesses that fail to incorporate new innovation trends will be left in the dust in today’s fast-moving and rather merciless tech-savvy universe.

Don’t be disheartened by the challenges that come with implementing corporate wide tech adoption and transformation. After all, what is new technology for if it isn’t to improve our lives?

Additional Resources on this Topic:

Digital Transformation Is a Journey, Not a Destination
Convincing Skeptical Employees to Adopt New Technology
Tips for Training Employees on New Technology

This article has been brought to you in part by the SAP Store. Please visit the SAP Store to find the latest in software and services to power your business.

Daniel Newman

After 12 years of running technology companies including a CEO appointment at the age of 28, I traded the corner office for a chance to drive the discussion on how the digital economy is going to forever change how business is done. I'm an MBA, adjunct business professor and 5x author of best-selling business books including "The Millennial CEO" and "The New Rules of Customer Engagement." Pianist, soccer fan, husband and father, not in that order. Oh and for work...I'm the CEO of Broadsuite Media Group and President of V3 Broadsuite, a family of marketing and media agencies that help companies be found, seen and heard in a cluttered digital world. I also give keynote speeches around the world on the topics such as digital transformation, technology and marketing.
  • I find your article very interesting. You are right that continue in engaging using the new technology that we have in order for it not to be stagnant and we should not stay in a vacuum. This is a very helpful post of yours. We all know that technologies have a great impact in today’s business industry. Excellent post indeed 🙂